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The findings indicate nine to 14-of-100 people using nicotine e-cigarettes to quit smoking might successfully stop, compared to six of 100 people using nicotine replacement therapy, seven of 100 using e-cigarettes without nicotine, or four of 100 people having no support or behavioral support only

Nicotine Tobacco Res 2 : 1937

Mutti and colleagues [15] reported that, in an international survey of over 8,000 smokers, those whose cigarettes came in light-colored packs (e.g., gold, silver, blue) were more likely to believe their cigarettes to be less harmful than were smokers of cigarettes in dark-colored packages, such as red or black

WHY IS THIS STUDY IMPORTANT