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Extending the restrictions on youth marketing such as prohibiting sponsorships, restricting branded giveaways and other measures that apply to cigarettes and smokeless tobacco to additional products such as cigars and hookah, and to new products like e-cigarettes and heat-not-burn products Prohibiting free samples of any kind of tobacco product Other policies that contribute to protecting communities from this kind of marketing include: Raising the minimum legal age to purchase tobacco products to 21, which is an effective way to reduce young adult exposure to tobacco and tobacco marketing This would also prevent those aged 18-20 from entering tobacco industry adult-only facilities.* Prohibiting coupon redemption Often at experiential marketing events, attendees will receive coupons that significantly discount the price of tobacco products

The current study sought to experimentally manipulate pack branding to examine the impact of cigarette pack design on female youth in Brazil

Retrieved 2008-11-04

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