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Heavier pre-rolls generally come at a higher cost due to their larger amount of cannabis, but they also offer a stronger effect and longer-lasting experience

Nicotine is highly addictivecomparable to cocaine, heroin, and alcoholand works by triggering dopamine release in the brains reward center

In the Escape from the commonplace campaign, the brand highlighted its taste and (alleged) mildness through imagery of global landmarks and the line Enjoy something different. Coinciding with this, the brand also used its healthier positioning in a campaign with the slogan: Yes, you need never feel over-smoked that's the miracle of Marlboro!, targeting parents through children