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The brand sticks to its roots of high-quality craftsmanship rather than flashy marketing, keeping its reputation strong as a go-to for smokers looking for a reliable and premium experience.
But in general, I would strongly suggest that retailers follow manufacturers guidance on pricing, as our recommendations give value for the consumer and exceptional margins for them, which are typically three times higher than those from cigarettes. Following a successful launch last year, Imperial Brands has reported that its value cigarette brand Paramount is now the UKs fastest growing in the cigarette category (IMB)
"People who smoke menthol cigarettes make more attempts to quit smoking and are less successful in quitting than those who smoke non-menthol tobacco products," Bond said
Flavour Capsule Cigarette Market Analysis by Flavour Type Cooling-driven preference continues to anchor this segment, keeping menthol capsule formats at the center of demand
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