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They need to determine whether the Philip Morris evidence supports the marketing claims the company would like to make about IQOS, which include: IQOS significantly reduces the production of harmful and potentially harmful chemicals. Switching completely to IQOS presents less risk of harm than continuing to smoke cigarettes. Scientific studies have shown that switching completely from cigarettes to the IQOS system significantly reduces your bodys exposure to harmful or potentially harmful chemicals. Philip Morris also has a separate application, making its way through the FDA, to simply sell the product in the US

These cigarettes feature a bold, full-flavored blend, tailored for those who prefer a deeper, richer tobacco taste

It produces bigger clouds and stronger flavor but it also consumes e-liquid faster and shortens your Geek Bar hit count by up to 50%