Well-known makers such as Dunhill, Ronson, Evans, Scripto, and Zippo are included, as well as unusual lighters from lesser known companies
The interaction terms were not found to be significant: this could have been due to lack of power rather than to no effect
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Academic papers on cigarette marketing from this era note that merchandise distributed through these programs often appeared to target specific demographics, like teenagers (through heavily branded clothing or jewelry) or women of lower socioeconomic status (through cookbooks with simple language)