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One key study conducted by Philip Morris in the 1990s linked smoking with adult initiation rituals, risk-taking, bonding with peers and the need for youth to feel like they belong to a group and can partake in "adult activity." The "Be Marlboro" campaign was created by Leo Burnett, the same advertising firm responsible for the Marlboro Man campaign that made Marlboro the world's best-selling cigarette brand and a widely-recognized brand among youth worldwide
"And Michael, you know, travels in really good circles where he can get all the good cigars
Label: Partisan Records
In response, as the war against smokers in Asia heats up, Singapore has now passed legislation which will impose anti-brand regulations known as plain packaging on cigarettes
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