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Built around the American cowboy in the vast landscapes of the West, it introduced a line that would become one of the most recognized slogans in advertising: Come to where the flavor is

The Santa Fe Natural American Spirit (NAS) brand from Winston-Salem, N.C.-based Reynolds American is on an upward trend, and with Richmond, Va.-based Altria Group buying premium-cigar and cigarette maker Nat Sherman, New York, earlier this year, the energy behind these higher-end offers will only build

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