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37 In terms of appeal, research in Australia and France found that smokers were more likely to dislike standardized packs than fully branded packs, 32,33,38 viewing them as less attractive, lower quality, less satisfying and embarrassing

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Lastly, as our final modeled component of casual smuggling, we include a binary variable, Menthol Ban , equal to 1 during years in which a state has banned the sale of menthol flavored cigarettes and zero otherwise

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