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The Ahold Delhaize-owned retailer pointed in its announcement to data released in December 2020 by the World Health Organization showing that less than a third of people who want to quit smoking say they have access to tools designed to help them accomplish that goal

Ramdas WD, Wolfs RC, Hofman Ade Jong PT, Vingerling JR, Jansonius NM

However, abundant empirical and epidemiological studies reveal that nicotine has analgesic properties, especially in individuals with mental disorders (Crocq, 2003

[81] In September 2025, King was named to the 2025 "Fierce 50" list, which celebrates influential individuals and organizations across healthcare, biopharma, and science, focusing on innovation, leadership, health equity, social impact, and breakthrough developments