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KPMG estimates that 34.2 billion counterfeit and contraband (C & C) cigarettes were consumed in the EU in 2020, representing 7.8 percent of total cigarette consumption and a loss of 8.5 billion ($9.7 billion) in taxA tax is a mandatory payment or charge collected by local, state, and national governments from individuals or businesses to cover the costs of general government services, goods, and activities

Current minimum legal age for smoking has been increased in 2021 to 21 years

King B, Jones C, Baldwin G, Priss B

The single biggest driver in this turnaround is the growth of demand in China where Undoc estimates that 70% of the heroin produced in Asia is consumed by more than a million users