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Cover: Gene Laurents
Kazumasa Nagai and Masaru Katzumie
Pages 24pp + 2pp Insert
An illustrated compilation of 34 works by the five founding members of international design studio Pentagram
Expo '75 Guidelines, 1972 Brand Guidelines Cover: Gene LaurentsAn original set of four brand guideline sheets for Expo '75, which took place on the Japanese island of Okinawa, opening on July 20th, 1975 and running until January 1976. The sheet form brand guidelines took their cues from the Tokyo Olympic Games, with each new A4 sheet being added as individual component was decided upon. This set includes the logo lock ups of Kazumasa Nagai's wave symbol, Yusaku Kamekura's mascot 'Okichan' and colour way, and the
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